... communities, through the integration of CDM’s and visitors’ resources. Using service logic (SL) theory as the theoretical lens, we aim to unveil the CDM’s unique service provider and customer (visitor) resources, the corresponding resource integration process that explains value co-creation and co-destruction...

...Tim Hughes; Mario Vafeas; Toni Hilton Purpose Resource integration is a central idea within service-dominant logic (S-D logic), but there has been little scholarly research on this aspect of theory. This paper aims to explore resource integration between marketing agencies and their clients...

... are associated with the creation of attractive value propositions. Service innovation Service-dominant logic Front-line employee involvement Resource integration Value propositions Front-line employees, that is, employees with continuous customer contact, co-create value with customers and support...