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Keywords: Resource orchestration
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Journal Articles
Interactive effects of organizational resources on sustainable product design practices: a resource orchestration perspective
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 66–91.
Published: 11 December 2023
... design practices Strategic sustainability orientation Customer relationship capital Resource orchestration Product design is the most fundamental characteristic of one of four Ps of the marketing mix – the “Product” (Bloch, 1995), and is a source of firms’ competitive advantage (Gemser et...
Includes: Supplementary data
Journal Articles
Symbiotic association of resources and market-facing capabilities in supply chains as determinants of performance: a resource orchestration perspective
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (11): 2893–2917.
Published: 24 October 2023
...Karthik N.S. Iyer; Prashant Srivastava; Mahesh Srinivasan Purpose The purpose of this study is to advance the understanding of resource orchestration in inter-firm partnerships that appropriately configure and align strategic cross-firm supply chain resources and capabilities generating synergies...
