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Keywords: Response inhibition
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (5): 848–870.
Published: 06 June 2019
... and the consequent impact on advertising effectiveness. Findings Study I suggests that HMMs perform worse on a response inhibition task than LMMs after multitasking freely (in which case motivation to regulate attention determines the process), but not after their attention was guided externally...
