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Keywords: Response surface methodology
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Journal Articles
Benefits and challenges of developing an eco-social orientation: implications for marketing practice
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 1155–1176.
Published: 26 November 2020
... 14 09 2020 10 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Economic performance Response surface methodology Trust Environmental orientation Social orientation When firms achieve a high level of both EO and SO, we...
