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Keywords: Responsibilities
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (8): 1909–1935.
Published: 29 June 2020
...Marylouise Caldwell; Steve Elliot; Paul Henry; Marcus O'Connor Purpose Despite consumers being essential stakeholders in the exponential growth of the sharing economy, consumers’ attitudes towards their rights and responsibilities are relatively unknown. This study aims to test a novel...
