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Keywords: Responsible
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (3-4): 476–498.
Published: 02 February 2018
...Thomas Foscht; Yuting Lin; Andreas B. Eisingerich Purpose This paper aims to explore how and when a business’ transparency leads to greater willingness to engage in sustainable and responsible consumption by consumers. Design/methodology/approach Data were collected in two studies. Study 1...
