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Keywords: Restaurants
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (9-10): 1233–1259.
Published: 21 September 2010
...Young Namkung; Soo Cheong (Shawn) Jang Purpose This study aims to investigate interrelationships among perceived service fairness, emotions and behavioral intentions in a restaurant context. Design/methodology/approach Data were collected from two casual dining restaurants in the USA. The data...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (3-4): 390–422.
Published: 04 April 2008
... was used to study servicescapes in the context of UK restaurants. Findings In furtherance of conceptualisation efforts, a model is developed to evaluate the linear influences of nine servicescape variables on customers' loyalty intentions. Additionally, the model appraises the impact of personal...
