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Keywords: Restrictive practices
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (4): 3–26.
Published: 01 April 1982
.... It is a radical and provocative think‐piece worthy of widespread attention amongst senior marketeers, purchasing and distribution executives. © MCB UP Limited 1982 Consumerism Customer relations Independence Marketing policy Restrictive practices I3 Customer Policy as an Alternative Orientation...
