... (PCE) is the mechanism by which customers’ readiness to engage influences behavioral customer engagement (BCE) in the form of in-role and extra-role behaviors, which then affect customers’ goal attainment, satisfaction and retention. Design/methodology/approach Set in the fitness center industry...

... appears to be multidimensional, with affective commitment in particular leading to member retention and advocacy. The results also indicate that trust, satisfaction and commitment can be combined as an overall assessment of relationship quality. Desire for recognition, the social nature of wine...

... to engage in a relationship impacts on their perceived cognitive‐state gains (motivation, confidence and affiliation) and key measures of consumer‐to‐business relationship success (relationship strength, satisfaction and retention intentions). Design/methodology/approach Following a qualitative study...