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Keywords: Revenue
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Journal Articles
Negative word-of-mouth: unraveling the adverse revenue impact through consumer revenue attributes and social network dynamics
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing 1–21.
Published: 23 June 2026
...Mohammad G. Nejad Purpose This study aims to examine how dissatisfaction among a few consumers can proliferate to cause disproportionate revenue losses across the broader customer network. The focus is on the adverse effects of negative word-of-mouth (NWoM) on firm revenue resulting from...
Includes: Supplementary data
Journal Articles
A pagination model for the national newspapers
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1970) 4 (4): 227–236.
Published: 01 April 1970
... that there is more need to understand more fully the factors interrelating with the pagination of newspapers, both in the long and short‐terms. Breaks down the production process of a newspaper with direct costs and specifications. Discusses policies, constraints, long term revenue and cost factors, plus others...
