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Keywords: Review formalism
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Journal Articles
Maria Petrescu, Philip Kitchen, Costinel Dobre, Selima Ben Mrad, Anca Milovan-Ciuta, Deborah Goldring, Anne Fiedler
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (4): 1184–1209.
Published: 15 April 2022
... PKM can help assess marketing knowledge and suspicion levels. Online reviews Review valence Consumer deception Incentivized reviews Interpersonal deception theory Persuasive knowledge model Review authenticity Review formalism Review legitimacy After a literature review focused...
