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Keywords: Review legitimacy
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Journal Articles
Maria Petrescu, Philip Kitchen, Costinel Dobre, Selima Ben Mrad, Anca Milovan-Ciuta, Deborah Goldring, Anne Fiedler
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (4): 1184–1209.
Published: 15 April 2022
... shows deceptive characteristics that cannot be dissimulated by reviewing consumers that represent review legitimacy based on review valence, authenticity, formalism and analytical writing. The results also support the central role of consumer suspicion of an ulterior motive, with a direct and mediation...
