... of this paper is to document whether and how movement speed–a fundamental characteristic of dynamic images in the digital medium–influences consumers' risk judgments and subsequent decisions. Design/methodology/approach Three experimental studies investigate the impact of movement speed displayed...

...Vincent‐Wayne Mitchell Reviews the literature on consumer‐perceived risk over the past 30 years. The review begins by establishing perceived risk’s relationship with related marketing constructs such as involvement and trust. It then tackles some debates within the literature, concerning subjective...

... that they produce, for the nature and role of marketing at the macro and micro levels. © MCB UP Limited 1995 Entrepreneurs Infrastructure Innovation Marketing Risk The interface between marketing and entrepreneurship has received considerable attention in recent years[ 1 , 2 , 3 , 4 , 5...

...V.‐W. Mitchell; Pari Boustani Since 1960, perceived risk has been of interest to marketing academics. Their interest in the consumer decision‐making process considerably predates this, but interest in how risk varies during the process has not been so prevalent and many studies have assumed...

...Robert N. Stone; Kjell Grønhaug Examines the construct of perceived risk, as used in consumer and marketing research. In the light of the shortcomings of past research,develops and tests three hypotheses. Findings show that the risk dimensions proposed in the literature (i.e. financial...

...V‐W. Mitchell; P. Boustani Analyses the breakfast cereal market as a basis on which to conduct a study of risk in new product development. Argues that the main alternatives for increased consumer demand, namely, product development,converting non‐users and encouraging existing users to use more...

...Vincent‐Wayne Mitchell The theory of perceived risk, despite its obvious explanatory power, has been little used in industrial buying behaviour. This article attempts to reawaken interest in the theory by bringing together established and more recent articles on industrial perceived risk...

...D.E. Stern; C.W. Lamb; D.L. MacLachlan Discusses a conceptual framework of perceived risk consolidating and interrelating the numerous theories and research results. Adumbrates the measurement of perceived risk, consumer risk handling, risk reduction methods and consumer preference for risk...

... and analysis of how purchasers evaluate suppliers located in different countries. Acknowledges, surprisingly, both knowledge of foreign language and experience of foreign countries seemed to be unimportant. Concludes that the results are on a tentative level requiring further research. Risk Industrial...

...D. Wood Indicates the ways in which manufacturers can overcome resistance to new products and states that, in response to the risk which most consumer perceive in spending large amounts of money on an unfamiliar product, manufacturers tend to keep to new product ranges which are, apparently...