Keywords: Risk management
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Journal Articles
Journal Articles
European Journal of Marketing (2009) 43 (11-12): 1457–1476.
Published: 13 November 2009
..., migrating back to the less sophisticated techniques. So equilibrium is reached at an unsophisticated level based on the techniques these more experienced firms or individuals were originally using and accustomed too. This leads to the following: Advertising Budgets Risk management United Kingdom...
Journal Articles
Journal Articles
European Journal of Marketing (1991) 25 (9): 38–50.
Published: 01 September 1991
... cues. This framework highlights a number of complex relationships which may prove of use to marketers in assessing the role of certain product attributes in risk reduction. © MCB UP Limited 1991 Relationship marketing Risk management Consumer behaviour Motor industry ...
Journal Articles
European Journal of Marketing (1984) 18 (3): 13–25.
Published: 01 March 1984
... of supermarket patronage in developing countries; and it leads to variations in grocery shopping characteristics. © MCB UP Limited 1984 Consumer behaviour Grocery industry Retail trade Risk management Saudi Arabia Supermarkets 13 Perceived Risk in Grocery Outlet Selection: A Case Study i n...
Journal Articles
European Journal of Marketing (1983) 17 (4): 18–33.
Published: 01 April 1983
... be found, and tailored to meet individual needs. © MCB UP Limited 1983 Product development Risk management 18 Problems of Organising for Effective New-Product Development by Saul Sands Companies are faced with the dilemma of managing the daily operations of the firm while simultaneously...
Journal Articles
European Journal of Marketing (1980) 14 (8): 458–465.
Published: 01 August 1980
.... Concludes that most plans are not really good enough but the addition of uncertainty, and risk analysis, gives improved plans with better chances to be in line with reality. © MCB UP Limited 1980 Marketing Profit Monte Carlo simulation Risk management 458 | European Journal of Marketing...
Journal Articles

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