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Keywords: Risk management
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (7): 2052–2102.
Published: 29 June 2022
... 08 2021 28 01 2022 06 05 2022 12 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Entrepreneurs Entrepreneurial orientation Compensation Upper echelon theory Risk management Customer orientation Organizational...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1457–1476.
Published: 13 November 2009
..., migrating back to the less sophisticated techniques. So equilibrium is reached at an unsophisticated level based on the techniques these more experienced firms or individuals were originally using and accustomed too. This leads to the following: Advertising Budgets Risk management United Kingdom...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (1-2): 61–82.
Published: 01 January 2006
... in perceived risk through this last variable. Risk management Generics Consumer behaviour Since the introduction of store brands into the Spanish market in the 1980s, we have witnessed to a substantial increase in the availability of such products. At present, most of the distribution chains...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (9): 38–50.
Published: 01 September 1991
... cues. This framework highlights a number of complex relationships which may prove of use to marketers in assessing the role of certain product attributes in risk reduction. © MCB UP Limited 1991 Relationship marketing Risk management Consumer behaviour Motor industry ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (3): 13–25.
Published: 01 March 1984
... of supermarket patronage in developing countries; and it leads to variations in grocery shopping characteristics. © MCB UP Limited 1984 Consumer behaviour Grocery industry Retail trade Risk management Saudi Arabia Supermarkets 13 Perceived Risk in Grocery Outlet Selection: A Case Study i n...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (4): 18–33.
Published: 01 April 1983
... be found, and tailored to meet individual needs. © MCB UP Limited 1983 Product development Risk management 18 Problems of Organising for Effective New-Product Development by Saul Sands Companies are faced with the dilemma of managing the daily operations of the firm while simultaneously...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (8): 458–465.
Published: 01 August 1980
.... Concludes that most plans are not really good enough but the addition of uncertainty, and risk analysis, gives improved plans with better chances to be in line with reality. © MCB UP Limited 1980 Marketing Profit Monte Carlo simulation Risk management 458 | European Journal of Marketing...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (3): 166–211.
Published: 01 March 1977
... Risk management Industrial marketing Communications Consumer behaviour © MCB UP Limited 1977 Industrial Buyer Behaviour A Model of the Implications of Risk Handling Behaviour for Communication Policies in Industrial Marketing by Dr. John Newall Dr. Newall is Research Fellow in Marketing...
