Keywords: Risk reduction
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2025) 59 (7): 1682–1710.
Published: 07 August 2025
...Abhishek Dwivedi; Civilai Leckie; Lester W. Johnson Purpose This study aims to empirically investigate how the credibility of industrial selling firms can influence industrial buying firms’ engagement through shaping their perceptions of risk reduction, value, service quality and dependence...

or Create an Account

Close Modal
Close Modal