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Keywords: Risk-based pricing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (13): 56–86.
Published: 29 May 2023
... for personalized prices (Magri, 2015). It is important to note that the common industry practice of risk-based price discrimination ignores differences in WTP (Chun and Lejeune, 2016) and solely applies a fixed mark-up to the marginal cost of each loan. This is problematic because prices much higher than...
