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Keywords: Risky indebtedness behaviour
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (9): 2223–2244.
Published: 29 June 2020
...Farah Diba M.A. Abrantes-Braga; Tânia Veludo-de-Oliveira Purpose This study aims to develop and test a parsimonious theoretical model of risky indebtedness behaviour, a facet of over-indebtedness that refers to the behavioural tendency of often assuming hazardous debt levels. Design/methodology...
