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Keywords: Robot
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (3): 782–819.
Published: 31 January 2025
...Xiling Xiong; Ipkin Anthony Wong; Fiona X. Yang Purpose The study aims to investigate the effects of bodily feelings on preference for robotic service by examining direct and indirect sensations from physical and metaphorically projected bodily feelings. Design/methodology/approach Through...
