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Keywords: Role transitions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (10): 2721–2748.
Published: 30 August 2022
... 30 05 2022 22 07 2022 26 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Collaborative economy Proenvironmental behavior Spillover effect Switchover Role transitions Consumers’ rising proclivity to convert from...
