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Keywords: Roles
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (6-7): 14–29.
Published: 01 June 1984
... and suggests that evidence militates against the use of models in the product testing stage of new product development. © MCB UP Limited 1984 Confectionery industry Models New product development Product testing Roles 14 The Practice of Product Testing i n the New Product Development Process...
