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Keywords: Romantic relationship
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (7): 1523–1548.
Published: 28 May 2020
...Wei Liu; Zhaoyang Guo; Rui Chen Purpose This study aims to examine how loneliness, romantic relationship status (single/non-single) and romantic attachment factors (sociosexual orientation index (SOI), satisfaction with current relationship) interactively affect conspicuous consumption. Design...
