... for relationship marketing being implemented in Russia, the paper applies assumptions of sociology of knowledge, systems theory, world society theory, organisation theory, network theory, and economic sociology. Findings The paper argues that the global diffusion of relationship marketing first observed...

... marketing concept holds for current practices and market conditions in Russia. Relational activities are considered as merely additional rather than as alternative options of developing organisations' marketing. Practitioners can adjust their marketing to the patterns of profitable activities revealed...

... to the obvious institution and infrastructure problems, there is still considerable progress to be made in relation to managerial attitudes and experience. © MCB UP Limited 1993 Eastern Europe Economic systems Management attitudes Market economy Russia ...

... transitional conditions of the Russian economy. © MCB UP Limited 1993 Assessment Manufacturing industry Manufacturing technology Methodology Process efficiency Product technology Russia ...

... strategy Norway Organizational change Russia Shipbuilding industry TQM ...