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Keywords: Sales agents
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 55–84.
Published: 29 April 2025
...Roberta De Cicco; Maher Georges Elmashhara; Susana C. Silva; Maik Hammerschmidt Purpose This work investigates how different strategies for providing cues about the non-human identity of a sales agent influence consumers’ perceptions and purchase-related outcomes, and how a social interaction...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 635–654.
Published: 29 March 2013
... Sales manager support Emotional exhaustion Customer‐oriented selling Motivation Salespeople Time management Sales management Sales agents Selling Good sales managers support their sales teams by teaching, guiding and motivating them (Robert, mechanical construction). Sales managers...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1967) 1 (2): 10–20.
Published: 01 February 1967
... for investigate results emphasis. Summarises that of the various differences, which have emerged here, it is tempting to ponder on how many are accounted for by the companies' responsiveness to their respective market requirements. © MCB UP Limited 1967 Motivation Sales agents Comparable worth...
