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Keywords: Sales development
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1971) 5 (2): 36–44.
Published: 01 February 1971
... Kingdom Strategy Sales development Measuring attitudes to lamb by P. J . Baron, W. J . G. Cowie, D. R. Hughes and D. Lesser University of Newcastle-upon-Tyne The authors conducted a detailed cluster analysis of attitudes to Iamb in NorthEast England and examine the promotional strategies which could...
