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Keywords: Sales forecasting
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (2): 3–32.
Published: 01 February 1982
... 75 25 Companies with complete planning systems2 10 16 10 4 Companies with sales forecasting and budgeting systems 100 100 100 100 number of n= 199 64 78 57 interviews 385 * "Complete marketing planning" was defined. 1. After a brief definition of marketing planning and the steps involved. 2. After...
