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Keywords: Sales incentives
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (13): 56–86.
Published: 29 May 2023
... Financial services Sales incentives Advances in artificial intelligence (AI) and analytics and falling costs for data storage have led firms to increasingly take advantage of data-driven models and automation to improve marketing decisions and, subsequently, increase top- and bottom-line...
