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Keywords: Sales level display
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (12): 3099–3124.
Published: 08 November 2023
... Price-quality relationship Price sensitivity Sales level display Consumer product choice Online shopping In this paper, we first further develop these ideas and next test them in two empirical studies. The studies consist of, first, an analysis of sales data obtained from eBay for digital...
