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Keywords: Sales turnover
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1975) 9 (2): 109–116.
Published: 01 February 1975
.... © MCB UP Limited 1975 New product development Repeat buying Sales turnover | 109 First Time Buyers of a Repurchasable New Product by Bernardo Nicoletti Many new products introduced in the marketplace are repurchasable. This article is concerned with estimating the ratio of first time...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1974) 8 (2): 119–136.
Published: 01 February 1974
.... 61). © MCB UP Limited 1974 Marketing Competitive strategy Canada Advertising Pricing Sales turnover ...
