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Keywords: Saudi Arabia
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Journal Articles
The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2262–2283.
Published: 04 November 2014
...Ibrahim Abosag; Maya F. Farah Purpose – The purpose of this paper was to examine the influence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image, customer loyalty and product judgment. Despite a growing research...
Journal Articles
Saudi consumers’ attitudes towards European, US and Japanese products and marketing practices
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1997) 31 (7): 467–486.
Published: 01 August 1997
...Shahid N. Bhuian Examines consumer attitudes towards foreign products and the associated marketing practices in Saudi Arabia, one of the biggest consumers of foreign goods with a per capita gross national product surpassing every African and Latin American country and which was exceeded in Asia...
Journal Articles
The Marketing Research Scene in Saudi Arabia
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1988) 22 (5): 15–22.
Published: 01 May 1988
...Secil Tuncalp The marketing research scene in Saudi Arabia is investigated, where a number of environmental factors make marketing research a formidable undertaking. Cultural factors, such as language, religion and social etiquettes, hamper questionnaire surveys. As sampling frames and accurate...
Journal Articles
Foreign Travel Behaviour in a Growing Vacation Market: Implications for Tourism Marketers
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (5): 57–69.
Published: 01 May 1987
... of the information sources the Saudis find valuable is also discussed and avenues for further research recommended. © MCB UP Limited 1987 Market Research Tourism Saudi Arabia 87 Foreign Travel Behaviour in a Growing Vacation Market: Implications for Tourism Marketers* by Ugur Yavas East Tennessee...
Journal Articles
Perceived Risk in Grocery Outlet Selection: A Case Study in Saudi Arabia
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Journal:
European Journal of Marketing
European Journal of Marketing (1984) 18 (3): 13–25.
Published: 01 March 1984
...Ugur Yavas; Secil Tuncalp States that perceived risk is an integral component of contemporary models/theories of consumer behaviour. Assesses if perceived risk is a determinant of supermarket patronage using Saudi Arabia as an example. Draws the conclusions that: perceived risk is a determinant...
