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Keywords: Scanning
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Journal Articles
Scanning for competitive intelligence: a managerial perspective
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (7-8): 814–835.
Published: 25 July 2008
...Jonathan L. Calof; Sheila Wright; Tianjiao Qiu Purpose The purpose of this paper is to advance and investigate empirically how entrepreneurial attitude and normative beliefs influence managerial scanning for competitive intelligence and how managerial scanning efforts subsequently impact...
