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Keywords: Scopus
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Journal Articles
Past, present, and future research on self-service merchandising: a co-word and text mining approach
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (8): 2269–2307.
Published: 21 May 2021
.... Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network analyses. Taking a text mining approach, this study...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 439–468.
Published: 31 January 2018
... of the leading trends of the journal during this period. Design/methodology/approach This work uses the Scopus database to analyse the most productive authors, institutions and countries, as well as the most cited papers and the citing articles. The investigation uses bibliometric indicators to represent...
