Keywords: Scopus
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Journal Articles
Journal Articles
European Journal of Marketing (2018) 52 (1-2): 439–468.
Published: 31 January 2018
... of the leading trends of the journal during this period. Design/methodology/approach This work uses the Scopus database to analyse the most productive authors, institutions and countries, as well as the most cited papers and the citing articles. The investigation uses bibliometric indicators to represent...

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