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Keywords: Self-connection
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (6): 1684–1720.
Published: 29 October 2021
...Reema Singh Purpose Given the growing prominence of voice-activated artificial intelligent devices (VAIs) as the strategic market-facing technology for grocery purchases, this article aims to bring together theories on anthropomorphism, trust, emotional attachment, self-connection and self...
