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Keywords: Self-efficacy
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 89–120.
Published: 09 February 2026
.... Design/methodology/approach The authors conducted four experiments and one survey to test the effect of the “why” vs “how” mindset on self-transcendence experience, the mediating role of social value orientation and the moderating role of self-efficacy. Findings The authors find that young...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 1227–1257.
Published: 23 November 2020
... tested through a sample working in pharmaceutical sales in an emerging economy. In accord, the authors investigate the relationships between self-efficacy, behavioral self-leadership, adaptive selling and ultimately sales performance. This study also investigates the moderating role of technical...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (3-4): 491–511.
Published: 13 April 2015
... sharing and provide advice. However, it attenuates the impact of self-efficacy on service-sales ambidexterity, because skilled supervisors tend to take over and eliminate opportunities for employees to build their own skills. It also confirms the positive influence of service-sales ambidexterity on branch...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 496–521.
Published: 08 April 2014
... equation modeling on a sample of 771 weight-loss customers. Findings – The authors show how service quality influences role clarity, which leads to increases in self-efficacy. The study also demonstrates the role of emotional intelligence (EI) in increasing efficacious beliefs. Past adherence...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (1-2): 71–92.
Published: 08 February 2013
...Yelena Tsarenko; Yuliya Strizhakova Purpose This study seeks to draw on the theories of personality to investigate antecedents and outcomes of consumer coping in instances of service failure. Specifically, the authors focus on the effects of emotional intelligence and self‐efficacy on three coping...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (11-12): 1660–1679.
Published: 15 November 2011
... is not, and that job stress fully mediates the effect of WFC on turnover intentions. It was also found that self‐efficacy, as a moderator, heightened the positive effect of WFC on job stress, but attenuated the effect of FWC. Research limitations/implications Future research could examine both the deleterious...
