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Keywords: Self-leadership
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 1227–1257.
Published: 23 November 2020
...Ashish Kalra; Raj Agnihotri; Rakesh Singh; Sandeep Puri; Narendra Kumar Purpose Although the role of self-leadership is important, it remains understudied in business-to-business (B2B) selling context. This study aims to provide insights into the drivers and outcomes of behavioral self-leadership...
