...Nina Michaelidou; George Christodoulides; Caterina Presi Purpose Limited research has examined the segment of ultra-high-net-worth individuals (UHNWIs). This study aims to explore how this segment self-presents with regard to luxury on Instagram. Design/methodology/approach We use...

...Kathrynn Pounders; Christine M. Kowalczyk; Kirsten Stowers Purpose Social media enables consumers to regularly express themselves in a variety of ways. Selfie-postings are the new tool for self-presentation, particularly among millennials. The purpose of this paper is to identify the motivations...