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Keywords: Self-spending
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Journal Articles
European Journal of Marketing (2018) 52 (5-6): 910–924.
Published: 02 February 2018
...-expression motive plays a mediating role between the pride-tagged money and self-spending behavior. Study 2 replicates the findings of Study 1 and suggests that people with pride-tagged money are less likely to spend the money for others (e.g. donating). Study 3 shows that people with pride-tagged (surprise...

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