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Keywords: Selling firm credibility
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1682–1710.
Published: 07 August 2025
... the positioning signals by the selling firms as consistent and clear, they report higher perceptions of the selling firms’ credibility. The findings support the mediating mechanisms by which the buying firms’ perception of the selling firms’ credibility can drive the buying firms’ engagement through perceived...
