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Keywords: Selling methods
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (7-8): 1032–1052.
Published: 24 July 2009
... types, ultimately enabling them to deliver a sales message optimally aligned with the idiosyncrasies of the customer. © Emerald Group Publishing Limited 2009 Sales Product innovation Selling methods Marketing opportunities One of the most important business‐to‐business marketing...
