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Keywords: Sense of control
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Journal Articles
Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement
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Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (6): 1273–1300.
Published: 26 November 2024
... that the followers of mega-influencers (vs micro influencers) have a more positive response to the advertised brands, with more positive brand attitudes, greater purchase intentions and higher engagement. The authors call this the “mega-influencer follower effect.” It is driven by the sense of control. This effect...
