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Keywords: Sensory anthropology
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 302–327.
Published: 31 January 2018
.... This article draws on sensory anthropology to narrow the gap. Design/methodology/approach Sensory anthropology has the potential to help consumer researchers understand multisensory stimulation and its effect on consumption experiences. To highlight this potential, ethnographic fieldwork is reported...
