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Keywords: Sensory description
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (11-12): 1628–1646.
Published: 09 November 2012
...Johan Swahn; Lena Mossberg; Åsa Öström; Inga‐Britt Gustafsson Purpose This observational study set out to investigate the effect of sensory description labels on consumer choice of apples in a grocery retail store. Design/methodology/approach An independent observation study was conducted...
