Keywords: Sequencing
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Journal Articles
European Journal of Marketing (1978) 12 (6): 428–435.
Published: 01 June 1978
... to market research personnel in many areas. Concludes that sequential analysis has been proved to offer a simple, reliable pricing framework in a situation of dichotomous choice. © MCB UP Limited 1978 Sampling techniques Market research Sequencing Pricing strategy 428 | European Journal...

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