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Keywords: Service context
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Journal Articles
Is high realism more effective in addressing customer responses of humanoid robot? – The mediation role of perceived trust
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1615–1643.
Published: 09 May 2025
... as a crucial consideration in optimizing their design for commercial applications. This study aims to examine how realism of humanoid robots and service context influence customer responses. Design/methodology/approach This research tests the model using data collected from 1,269 subjects in four scenario...
Includes: Supplementary data
