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Keywords: Service ecosystem
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Journal Articles
Molly R. Burchett, Rhett T. Epler, Alec Pappas, Timothy D. Butler, Maria Rouziou, Willy Bolander, Bruno Lussier
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (3): 733–755.
Published: 06 December 2023
... 08 2023 06 10 2023 08 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Service ecosystem Thin crossing points Social network positions Relationship optimization Social capital Value cocreation Networking strategies...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2657–2691.
Published: 13 September 2019
...Pennie Frow; Janet R. McColl-Kennedy; Adrian Payne; Rahul Govind Purpose This paper aims to conceptualize and characterize service ecosystems, addressing calls for research on this important and under-researched topic. Design/methodology/approach The authors draw on four meta-theoretical...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (9): 1782–1807.
Published: 20 February 2019
... touch points) as learning and engagement platforms in service ecosystems. Design/methodology/approach The empirical study combines qualitative interviews (n = 16) with trade fair organizers, exhibitors and visitors and a survey (n = 263) comprising open-ended questions...
