Keywords: Service ecosystem
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Journal Articles
European Journal of Marketing (2019) 53 (12): 2657–2691.
Published: 13 September 2019
...Pennie Frow; Janet R. McColl-Kennedy; Adrian Payne; Rahul Govind Purpose This paper aims to conceptualize and characterize service ecosystems, addressing calls for research on this important and under-researched topic. Design/methodology/approach The authors draw on four meta-theoretical...
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