Keywords: Service ecosystems
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Journal Articles
Journal Articles
European Journal of Marketing (2021) 55 (2): 593–617.
Published: 16 September 2020
...Hamish Simmonds; Aaron Gazley Purpose This paper aims to develop impact value (IV), both theoretically and practically, to better account for the processes of value creation within complex service ecosystems. Design/methodology/approach This conceptual paper connects the complex systems nature...

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