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Keywords: Service evaluation
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Journal Articles
The effect of service employees’ accent on customer reactions
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2051–2070.
Published: 04 November 2014
... Limited 2014 Service Service evaluation Accent Customer emotions Communication between service employees and customers is a critical element in the service encounter (Mattsson and den Haring, 1998 ; Jain et al., 2009). For example, it directly effects customer satisfaction...
