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Keywords: Service labyrinth
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (11): 2252–2265.
Published: 24 September 2018
... of power, struggle and contestation, the authors introduce the concept of the service labyrinth. Findings To competently navigate the service labyrinth of HIV care, consumers adopt capital consumption practices. Paradoxically, these practices enhance empowerment at the individual level but contribute...
