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Keywords: Service loyalty
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (11-12): 1082–1106.
Published: 01 December 1999
...Josée Bloemer; Ko de Ruyter; Martin Wetzels In recent research on service quality it has been argued that the relationship between perceived service quality and service loyalty is an issue which requires conceptual and empirical elaboration through replication and extension of current knowledge...
