... Service improvements Service providers Services marketing Service levels Service operations Service delivery Customer services quality Consumer behaviour When service failure occurs, it is advisable that firms put in effort to recover customers, because lost customers typically result...

... significantly from those of companies operating in other countries. This indicates that the results of our study might provide useful insights for managers located in different national contexts as well. Greece Pricing Service operations According to Kurtz and Clow (1998) and Lovelock (1996...

... behavior and export success may also depend on whether the firm’s core export market offerings are services or physical products. © MCB UP Limited 2002 Export Market orientation Service operations Product management Company performance In what follows, then, we provide a discussion...

... to test is: H1. Market orientation makes a significant and positive contribution to service firm performance. © MCB UP Limited 2002 Service operations Company performance Market orientation Innovation The concept of market orientation has received a considerable...

... the mechanisms through which market orientation and performance may be related, some mediating constructs must be introduced to explain how market orientation produces superior performance. © MCB UP Limited 2002 Market orientation Service operations Quality Performance Marketing...

... marketing and the other barber's shop marketing. Concludes that concepts and models for marketing mix planning do not seem applicable in service industries — but further research is required — such as a consumer study. © MCB UP Limited 1978 Services marketing Service industries Service...

... for transportation companies to re‐evaluate the advert segment of their marketing strategies. © MCB UP Limited 1977 Marketing opportunity Transport operations Cargo Air transport Shipping Service operations I 383 Editor's note: Transportation companies often develop their marketing strategies...