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Keywords: Service provider
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (7): 1926–1955.
Published: 27 May 2022
.... Findings Nine attributes reflecting customer engagement dispositions emerge from the data. These include the customer’s internal tendency to engage (confidence, desire for control, extroversion and enthusiasm); a tendency to engage determined in the interaction with the service provider (sense...
